Hero video — campaign master
Campaign master · 16:9
Add your campaign video here — replace src in <video> tag
11.11 Campaign — Hero Video · YouTube master · 16:9
0:30
All format outputs — same campaign, same theme
The challenge
Each platform has different safe zones, motion speeds, and viewer behavior. What works at 16:9 breaks at 9:16 — focal points shift, text falls off-frame, pacing needs adjustment per context.
What I owned
Animation of all assets across every format, quality control before delivery, and maintaining visual consistency so every variant felt like one campaign — not five separate edits.
Pipeline
Creative brief
→
Design assets (per platform)
→
Animation in AE
→
QC per format
→
Export & delivery
16:9 YouTube1:1 Instagram9:16 Stories
9:16 TikTok4:5 Feed
✓ Consistent quality across all formats
Before vs after — offline cut → online finished
BEFORE
Add offline cut here
Raw offline cut — no VFX, flat color, rough edit
AFTER
Add finished video here
Online finish — VFX, graded, composited, delivery-ready
Final online finished video
Online finish · final delivery
Add your finished online edit here
Final graded and composited output — platform delivery
0:30
Techniques applied
VFX integrationMotion trackingColor gradingCompositingRetouchingChroma key
Tools
Adobe PremiereAfter EffectsMedia EncoderCinema 4D
Pipeline I owned
Offline cut from editor
→
Asset ingestion & org
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VFX / compositing
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Color grade
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Tracking & touch-up
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QC & final delivery
TVC master → rebuilt formats
POST HOUSE MASTER
Add TVC master here
16:9 — TV master delivered by post house
Raw assets requested from post house
VFX elementsPlate shotsGraphic packages
Green screen footageMotion assetsMatte paintings
✓ Full asset handoff managed
The real challenge
A 16:9 composition doesn't simply resize. Subjects get cropped, text falls outside safe zones, motion paths break entirely. Every format is a considered rebuild — not a resize.
Why this maps to Grip
This is the exact problem Grip automates at scale. I've done this manually thousands of times. At Grip, I'd own the quality gate for the automated version — ensuring what the system produces holds to the same standard.
Full pipeline
TVC brief
→
Post house → 16:9 master
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Request raw assets
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Rebuild per format
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QC all variants
→
Final delivery
"Add a short quote here — from a creative director, producer, or your own reflection on what made this project technically demanding and what you learned from the collaboration."
— Name, Role, Company · Year